FOR CHALLENGER FOOD & DRINK BRANDS

RIPE

-FOR
DISCOVERY

Your listing strategy coach. Know who to chase, walk in ready - and land the listings that take your brand to the next level.

How it works
Takes
≈ 5 minutes
You leave with
Ranked retailer targets
Then
A buyer-ready brief
RIPE FOR TESCORIPE FOR OCADORIPE FOR WAITROSERIPE FOR SAINSBURY'SRIPE FOR WHOLE FOODSRIPE FOR M&SRIPE FOR CO-OPRIPE FOR BOOTHS RIPE FOR TESCORIPE FOR OCADORIPE FOR WAITROSERIPE FOR SAINSBURY'SRIPE FOR WHOLE FOODSRIPE FOR M&SRIPE FOR CO-OPRIPE FOR BOOTHS

01 - What you leave with

Three things every listing-winning brand has nailed.

Sequence
01

Sequence your strategy

Which retailers to go after now, which come later, and why - so every meeting builds towards the next.

Pitch
02

Tailor every pitch

Walk in speaking that buyer's language - category growth, margin, rate of sale - with a brief built to get a yes.

Scale
03

Get scale-ready

A 360° read on your numbers, ops and story against real listing thresholds - and the actions that fix the gaps.

02 - How it works

From cold intro to confirmed listing.

  1. Step 01
    Tell us about your brand

    Five minutes of straight questions - no forms, no deck.

  2. Step 02
    See your best-fit retailers

    Ranked targets, with the honest reasons why.

  3. Step 03
    Coach for your buyer

    Coaching tuned to that buyer's real thresholds.

  4. Step 04
    Pitch with confidence

    A buyer-ready brief - and the notes behind it.

Free · 5 min · no sign-up to start

Built for founders pitching above their weight.

No category manager, no 40-slide deck, no meetings to waste. RIPE puts a buyer's-eye view in your corner - so the meetings you get, you win.

14 UK retailers & wholesalers modelled · 45+ buyer rules, graded by confidence

Ready when you are

Your next listing is one great pitch away.

Quick assessment complete

Your best-fit retailers

Based on your stage, credentials and ambitions — ranked, with the reasons why.

Working out your best-fit retailers…
Loading your RIPE home…

Who are you pitching?

Pick the retailer for this buyer pitch assessment - the coaching and the finished brief are tailored to them.

Create your free account

Sign in with Google to start your buyer pitch assessment. Your brand profile, retailer targets and buyer briefs all save automatically - no password needed.

Coaching complete

Your buyer brief: Your Brand

Generated

Building your buyer brief…